About us
Our story
SHI Korean Beauty was born from the meeting of two worlds: Belgium and South Korea.
Driven by a shared passion for natural cosmetics and Korean skincare rituals, we wanted to share with you the excellence of K-beauty.
Our online shop is the result of this passion: a space where tradition and innovation come together to offer everyone quality skincare products, inspired by Korean beauty secrets.
At SHI Korean Beauty, each item is carefully selected for its effectiveness, natural composition, and skin-friendliness.
Our objectives
Our goal is clear: to make K-beauty accessible to everyone.
We want everyone to be able to discover the benefits of Korean skincare, wherever you are, in just a few clicks.
Through our online shop, we want:
- To offer authentic, effective, and skin-friendly products.
- To offer a simple, enjoyable, and inspiring shopping experience.
- To guide you in creating your own Korean beauty routine.
SHI Korean Beauty is much more than an e-shop: it is an invitation to take care of yourself, at your own pace, with gentleness and elegance.
Our figures speak for themselves.
The analysis of the figures behind our success: a concrete look at what makes SHI Korean Beauty strong.
Each statistic reflects our commitment to providing the best of K-beauty to our community, with authenticity, quality, and passion.
4.9/5
Customer satisfaction rate
98%
of orders delivered in less than 48 hours
+250
carefully selected Korean products
" It's always time to take care of yourself. "
